Let’s face it, cats are very arrogant. You can really love your cat, but when at 3 a.m. it starts to run around the room, because someone fell asleep at “his” pillow, you begin to understand what it means to suffer for love.
The growing popularity of cats on the Internet has reached a universal scale. Some sites are fully dedicated to the cat category: CashCats.biz, CuteBoysWithCats.com, stuffonmycat.com, CatsThatLookLikeHitler.com and many others.
It is said that people are divided into two types: those who choose cats and those who gets the dog. According to a study of the University of Texas there are 11% more extroverts among cat lovers and cat owner nervous 12% more than others. Maybe that is why the cat got worldwide popularity on the web.
Memes with the cats are considered to be the most popular type of images on the Internet. To create an advertising campaign for Kia, cars specialists moved to a new level. Having signed a contract with the Cheezburger, they launched a competition memes “Seasons Memeing Contest”. All users of the site were asked to come up with a title to the meme with a cat, which also depicted a car Kia Sorento Crossover. As a result: Kia managed to interest users, tear off and bring people to the creation of captions for pictures.
Marketers usually do not accept cats as a tool of successful marketing. But the reality is cruel: for example, the picture of British Shorthair has become so popular that it was the impetus for the creation of one of the most popular websites in the world Cheezburger.com.
It is not known how much they have spent on its creation, but it is a public fact that the Cheezburger has received about $32 million from external investors. Isn’t it too much for a site with memes?
According to Quantcast, the monthly audience of the site is 3.6 million people, more than half of whom are younger than 34. If you want to convey your thoughts to the young people, you should know a lot about memes. If you want to understand memes, then you should know a lot about cats. If you can use it wisely, you can perfectly communicate with the young generation.
Marketers like to involve people in their projects. For example Kia, we can see that the skillful use of cats in advertising attracts many users. Also, marketers like popularity. They want their work gained full viral activity. 6 out of 10 most popular videos of the animals are about cats.
Cats are gaining viral activity so fast, that no other animal from the Internet will beat their record. If you want to increase the number of views of the video of your brand, you urgently need a cat. Take the first step, you can easily combine branding with information and calls to action.
In today’s internet world, cats bring us joy and fun. And also they help to develop a marketing strategy. Do not lose your chance to contribute to the benefit of surprise “cat” phenomenon on the Web.
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